Visiting profs are never short of a smart one-liner... Sample these for the best we've had :D
"Should the shit hit the ceiling, the brand manager needs a marketing research report to cover his head."
- A not-too-espousing view on Market Research
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"Sahara Airlines... Emotionally yours is their proposition... What rot! It's like, when you're leaving the plane, they cry and go 'Mat Jao... Mat jao...!' "
- And thus begins positioning-bashing.
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"Aloe Vera... I think there are all of three products in the world that don't have aloe vera in them!"
- A take on the poor plant's ubiquity.
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From another visiting fac from Lowe (AK)...
"Building a brand is like having a baby... You never know what you get till it finally comes out... Otherwise you can keep anticipating."
- On the more 'labour'ious parts of marketing...
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"Brand managers move on, and only PPTs are left..."
- The sad truth of marketing...
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"These brand personality values are like aloe vera... You find the same thing in everything!"
- Thus begins the bashing of the dear old barbadensis plant.
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From the SDM prof following Anshul's interview...
Vikram: We were really not too impressed by Anshul...
KD: Really? Suhasini asked him if he's married... :P
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ChaCha returns! :D
"That question is Antara's, unless you want to take an affidavit and legally say, I, Indronil Goswami, henceforth change my name to Antara Chatterjee."
- This is what happens when you try to hog questions that rightfully belong to others.
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"It will be easy too, seeing the Bong connection!"
- A continuation of the above!
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Alumni Elections...
ASWINI: So why are you not standing for CulComm this time?
GOLEE: Well, quite frankly, I joined CulComm to have a cultural time, and I had it :P
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Vidya after an impulse purchase, wondering about his Dad's reaction...
"Okay, Dad, I bought a pair of sandals because _____... Complete the slogan and save my @$$!"
:P
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"Also many years ago, Roxy used to jump over the wall..."
- The height of DCP by A B when asked why MICAn walls were barbed
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